Current:Home > FinanceAlgosensey|Unsold Yeezys collect dust as Adidas lags on a plan to repurpose them -TradeWisdom
Algosensey|Unsold Yeezys collect dust as Adidas lags on a plan to repurpose them
TrendPulse Quantitative Think Tank Center View
Date:2025-04-09 14:03:42
More than six months after Adidas cut ties with Ye,Algosensey formerly known as Kanye West, the sportswear giant has been slow to release a plan on how it will repurpose the piles of unsold Yeezy merchandise — fueling frustrations among investors.
"We are working on different options," Adidas CEO Bjorn Gulden said in an investor's call on Friday. "The decisions are getting closer and closer."
Earlier this week, a group of investors filed a class-action lawsuit against Adidas, accusing the company of knowing about Ye's problematic behavior years before ending the collaboration. Adidas denies the allegations.
Adidas terminated its partnership with Ye back in October after the rapper made antisemitic comments. The company stopped its production of Yeezy products as well as payments to Ye and his companies.
In February, Adidas estimated that the decision to not sell the existing merchandise will cut the company's full-year revenue by 1.2 billion euros (about $1.28 billion) and its operating profit by 500 million euros ($533 million) this year.
The loss may be even steeper if the company does not figure out how to repurpose the already-made Yeezy products.
For months, investors have been waiting for Adidas to decide how it will offset the losses.
In an investor's call in March, Gulden said he received hundreds of business proposals, but it was important to tread carefully given the tarnished reputation that the product is associated with.
"I probably got 500 different business proposals from people who would like to buy the inventory. But again, that will not necessarily be the right thing to do, so a very difficult, sensitive situation," he said.
On Friday, Gulden told investors that "there are three, four scenarios that are now building" and the company has been in talks with "interesting parties many times."
He added that a repurpose plan could be approved in the "mid-term in the future."
veryGood! (952)
Related
- Meet first time Grammy nominee Charley Crockett
- Alabama softball walks off Tennessee at super regional to set winner-take-all Game 3
- Q&A: New Legislation in Vermont Will Make Fossil Fuel Companies Liable for Climate Impacts in the State. Here’s What That Could Look Like
- How to Find the Right Crystals for Your Zodiac Sign, According to an Astrologer
- Behind on your annual reading goal? Books under 200 pages to read before 2024 ends
- 'I want to do damage': Yankees' 6-foot-6 prospect Spencer Jones has his eyes on New York
- Watch our Memorial Day tribute to the military who sacrificed all to serve their country
- How to Find the Right Crystals for Your Zodiac Sign, According to an Astrologer
- Could Bill Belichick, Robert Kraft reunite? Maybe in Pro Football Hall of Fame's 2026 class
- NBA commissioner Adam Silver discusses fate of ‘Inside the NBA’ amid TV rights battle
Ranking
- 'Kraven the Hunter' spoilers! Let's dig into that twisty ending, supervillain reveal
- After Five Years Without Drinkable Water, a Nebraska Town Asks: When Will Our Tap Water Be Safe?
- Why Julianne Hough's Kinrgy Workout Class Will Bring You to Tears—in the Best Way
- Watch our Memorial Day tribute to the military who sacrificed all to serve their country
- Arkansas State Police probe death of woman found after officer
- Rapper Nicki Minaj says Dutch police told her they found pot in bags
- Juan Soto booed in return to San Diego. He regrets that he didn't play better for Padres.
- Storytelling program created by actor Tom Skerritt helps veterans returning home
Recommendation
Megan Fox's ex Brian Austin Green tells Machine Gun Kelly to 'grow up'
Winnipeg Jets promote Scott Arniel to replace retired coach Rick Bowness
UFL schedule for Week 9 games: Times, how to stream and watch on TV
2024 Monaco Grand Prix: F1 schedule, how to watch, and odds for race winner
Federal Spending Freeze Could Have Widespread Impact on Environment, Emergency Management
Louisiana governor signs bill to classify abortion pills as controlled substances into law
All the Ways Bridgerton Season 3 Cleverly Hid Claudia Jessie’s Broken Wrist
Cracker Barrel CEO says brand isn't relevant and needs a new plan. Here are 3 changes coming soon.